FiftyFour AW 2013-14 True Mood!

9 September 2013

A historical and glorious stadium, ground dry and hard, the values of a sport forever inseparable. Pervaded by appealing flavor of a rough denim, durable, robust and mature. This is the mood that characterizes the last shots FiftyFour made in the Ballarin Stadium of San Benedetto del Tronto. FF focuses on the emotions that revolve around sports and which represent the resource truer: 3 friends and a lot of style, from vintage denim with split roots. In the new collection autumn-winter, before the body, the clothes FF cover the character and emotions: the denim is mixed with wool, knitted, woven and printed t-shirts, jeans are matched by intense washing sweatshirts from shades of earthy; multiple colors of chinos (blue, dark green, army green, ocher, camel and burnt red) interrupt the rigor of black and gray, typical of winter. Around the clothes, the pleasant noise of friendship lived through the sharing of a style as an expression of a reciprocal and sincere. Changing rooms as meeting places, benches by the sincere scent of rust. And still rooting true, genuine, shouts and jumps mixed with hugs instinct and reason. The spontaneity of the shots, the vintage flavor and rude that permeates the countryside, finds a perfect match in the style of the collection that offers garments characterized by a warm mood and at the same time metropolitan. The outfits FIFTYFOUR are full of personality and refinement and represent with originality and force the true meaning of the brand.