FiftyFour AW 2013-14 True Mood!

9 September 2013

A historical and glorious stadium, ground dry and hard, the values of a sport forever inseparable. Pervaded by appealing flavor of a rough denim, durable, robust and mature. This is the mood that characterizes the last shots FiftyFour made in the Ballarin Stadium of San Benedetto del Tronto. FF focuses on the emotions that revolve…

New look FiftyFour

14 September 2012

The great combination of the experience of the Mind in Action agency and the creative eye of fashion photographer Stefano Bidini has given great expressiveness to the new FF collection for the cold season. The idea behind it all is the concept of denim as lifestyle. Grunge mixed with vintage washes dedicated to those who…

Ok Shooting

13 September 2012

Warm, sensual, rugged. Here are photos of the new FF line collection, photos shot with the distinct creativity of fashion photographer Stefano Bidini. The shoot, which was conceived and organised by the Mind in Action agency, took place in a truly alternative location, one that beautifully expresses the mood of FiftyFour: the amazing spaces inside…