FiftyFour. The new social mood5 April 2016
They are young, creative, resourceful. 4 friends, united by the desire of being themselves and find out what the world can offer them. They know every road has an end, that is just the beginning of another road. It’s up to them. They chose London as a meeting point for their adventure. A city that fully represents them, young and trendy. A city that, like the new FF SS 16 clothes, offers experiences from different perspectives. The 4 talented boys like breaking their habits and deal indecisions and change with a smile on their face, with no stress. They’re not fool, they’re Young Urban Creative! It’s the new FiftyFour SS16 collection that fully embodies this news young trend. The FF mood becomes Urban, by letting the vintage look behind; Jeans have a fierce character; t-shirts and jackets convey FF’s creative style and urban personality!