New look FiftyFour
14 September 2012The great combination of the experience of the Mind in Action agency and the creative eye of fashion photographer Stefano Bidini has given great expressiveness to the new FF collection for the cold season. The idea behind it all is the concept of denim as lifestyle. Grunge mixed with vintage washes dedicated to those who always know just what they want. “We wanted to characterise the brand with a real blend of statement and contamination.” This was the mission the fashion designers at FF set for themselves when they designed the new Fall/Winter 2012/2013 collection. “FiftyFour is a symbol crafted for the independent male, men with a strong character who ignore all that which is not important.” That’s why it’s “denim, denim, denim and more denim”, the timeless fabric with a hard and resistant nature: the man who wears FiftyFour is, without doubt, a denim-oriented man.